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MY STORY

Born and raised in Mexico City, where I accomplished my Bachelor's degree in Communication. In 2014, my career began in the advertising industry and had the fortunate opportunity to work with two large advertising agencies. First, Valderrey, an advertising firm from Spain based in Mexico City and second, Becker & Social land an Argentinian firm, which has had tremendous success in branding dairy companies such as LaLa and Mexican Government accounts & more.

In 2018 life took me to Barcelona, Spain where I studied and completed a Master's Degree in PR & Communication Management by The Autonomous University of Barcelona whose aim is to provide students with an advanced-level, specialized, multidisciplinary education oriented towards both professional specialization and research initiation. The UAB is ranked in the 157 positions of the 200 best universities in the world by Times Higher Education 2020. My final task to get my diploma consisted of working for Mattel for the Barbie Brand, building a reputation plan for the brand in other to increase brand awareness in Spain. 

In 2019 studies took me to Vancouver, BC (Canada), to develop Digital Marketing skills. The small Silicon Valley from the north & home town of startups specialized in IT. Volunteering to work with two small start-ups such as 3 Tier Logic Flexxi. During this learning process, I acquire a strong experience in Content Marketing, Email Marketing, SEO and SEO Audits. And mostly management skills through the organization of a workgroup for the Flexxi Startup, which is building a complete Digital Marketing Campaign from scratch. During this year, I completed certifications in Email Marketing & Content Marketing by HubSpot and Google Analytics.

2020 I'm back in Mexico City aiming for new projects in Digital Marketing specialized in content creation & campaign management. Also, I'm available to work for projects in the advertising and communication industry.

 
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PAST EXPERIENCE

 
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January 2020 - April 2020

CAMPAIGN MANAGER, FLEXXI. VANCOUVER, BC

Flexxi Is an open ecosystem where shoppers can connect, interact, discover and share great deals, earn and use their "flexxi points" to avail them. As a Campaign Manager, my role was to work along with my team to build from scratch a Digital Marketing strategy. providing Cashback users from North America new experiences in this field.

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January 2017- July 2018

ACCOUNT SUPERVISOR. MEXICO CITY

Beker & Socialand is one of the most recognized and experienced digital agencies in Mexico. As an Account Supervisor, my job was to keep fluent communication between the client and the agency.

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April 2014-Sept 2016

CREATIVE COPYWRITER. MEXICO CITY

Valderrey is an Advertising Agency from Spain located in Mexico City. They belong in the past to the Kastner & Partners Family. During my work here as a creative copywriter, I worked with government campaigns from Mexico. Designing messages online and offline for a Health & tourism campaign.

 

CERTIFICATIONS

HUBSPOT EMAIL MARKETING

HUBSPOT CONTENT MARKETING

GOOGLE ANALYTICS

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KEYWORD RESEARCH

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BACKLINK MANAGEMENT

 
 

CONTACT

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©2020 by Armando Guerrero.

Adobe Premier